value

Super 8 by Wyndham

An American Road Original

Super 8 by Wyndham Portland, OR
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Super 8 by Wyndham

Authentic, trusted, and true, Super 8 by Wyndham is the authority in delivering value and hospitality across the globe. In the U.S. and Canada, this brand is elevating economy with a prototype that transforms the look and feel of approximately 2,500 hotels with INNOV8TE—the biggest guest room redesign in its history, elevating the experience for guests and driving quality for owners.

With more than 2,600 hotels on four continents, today, there are more Super 8 hotels than any other economy brand in the world. An iconic American brand, it leverages this footprint into high awareness scores that show it is always top of mind for prospective guests. With many guests deciding their accommodation on the same day they arrive; the trustworthy Super 8 sign has proven to be a powerful business driver.

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Fast Facts

Brand Category: Value
Positioning: An American Road Original
Inspiration: Authentic, Dependable, Spirit
Inception: 1972
Number of Hotels: 2,691*
Locations: Global; Every Major Highway
Type: New Construction & Conversion
Guest: Leisure & Business Road trippers
Opportunity: Franchised

 

*As of December 31, 2022

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Brand Performance

104% RevPAR Index outperforms its local competition

Super 8 Worldwide, Inc. FDD dated March 31, 2023. RPI numbers presented are based on averages for certain franchisees in the U.S. during 2022. 309 (50.2%) of the Qualified Franchisees whose data was disclosed in the FDD met or exceeded the RPI presented. Your results may differ.

69% total U.S. central reservation contribution with 49% of total stays contributed by Wyndham Rewards members

Super 8 Worldwide, Inc. FDD dated March 31, 2023. Contribution numbers presented are based on averages for certain franchisees in the U.S. during 2022. 767 (52.2%) and 800 (54.5%) of the franchisees whose data was disclosed in the FDD met or exceeded the CR Contribution and WR member Contribution presented, respectively. Your results may differ.

2,700 global hotels, the world’s largest economy hotel brand, with leading brand awareness

Based on number of hotels. Phoenix BASE awareness study Q4 2022.

Brand Book

Super 8 Brand Book

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Prototype Layout

Super 8 Prototype Layout

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One Sheet

Super 8 One Sheet

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Connect with your local development expert to discuss owning or operating a Super 8 property.

Contact Us

Primary Contact

Hunter CollinsDirector of Development
  • Cell: 678-571-0702