An American Road Original
Super 8 by Wyndham
Authentic, trusted, and true, Super 8 by Wyndham is the authority in delivering value and hospitality across the globe. In the U.S. and Canada, this brand is elevating economy with a prototype that transforms the look and feel of approximately 2,500 hotels with INNOV8TE—the biggest guest room redesign in its history, elevating the experience for guests and driving quality for owners.
With more than 2,600 hotels on four continents, today, there are more Super 8 hotels than any other economy brand in the world. An iconic American brand, it leverages this footprint into high awareness scores that show it is always top of mind for prospective guests. With many guests deciding their accommodation on the same day they arrive; the trustworthy Super 8 sign has proven to be a powerful business driver.
Fast Facts
Brand Category: Value
Positioning: An American Road Original
Inspiration: Authentic, Dependable, Spirit
Inception: 1972
Number of Hotels: 1,471*
Locations: Global; Every Major Highway
Type: New Construction & Conversion
Guest: Leisure & Business Road trippers
Opportunity: Franchised
*Globally, as of December 31, 2025
Brand Gallery
- Exteriors
- Interiors
- Rooms & Suites
- Amenities
- Renderings
- Prototype
Brand Performance
Super 8 Worldwide, Inc. FDD dated March 31, 2026. RPI numbers presented are based on averages for certain franchisees in the U.S. during 2025. 307 (53%) of the Qualified Franchisees whose data was disclosed in the FDD met or exceeded the RPI presented. Your results may differ.
Super 8 Worldwide, Inc. FDD dated March 31, 2026. Contribution numbers presented are based on averages for certain franchisees in the U.S. during 2025. 759 (56.47%) and 756 (56.25%) of the franchisees whose data was disclosed in the FDD met or exceeded the CR Contribution and WR member Contribution presented, respectively. Your results may differ.
1Based on number of hotels as of 12/31/2025. 2Based on Hotel Brand Health Tracking Q4 2025 Report on Wyndham’s brands and certain of Wyndham’s competitive brands by Takedown Research Inc.
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Super 8 One Sheet
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Super 8 Brand Essence Flyer
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Super 8 Prototype Layout
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Super 8 50th Anniversary Brand Book
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