An Extended-Stay Hotel Franchise Built for Growth

As of October 2026, there are 23 franchised ECHO Suites Extended Stay by Wyndham hotels in the United States. There are also ~310 hotel locations in the pipeline, with nearly two dozen expected to break ground in the next 12 months.

When you franchise or develop an ECHO Suites Extended Stay property, your hotel will proudly offer these amenities and more:

• Suites with a kitchenette stovetop and microwave, full-size refrigerator, dishwasher, TV, in-room storage, and free WiFi
• Fitness center
• Laundry facilities
• Dog-friendly accommodations
• Vending Machines
• Mobile check-in and digital room keys

The typical franchised ECHO Suites Extended Stay hotel features 124 guest rooms, which average about 266 square feet per room.

The initial ECHO Suites franchise cost is $40,000. The royalty fee is 5–5.5% of gross room revenue (GRR), and the marketing/reservation fee is 3.5% of GRR.¹

For a full breakdown of fees, reference the latest ECHO Suites Franchise Disclosure Document (FDD). ¹

Born from the core values of being simple, minimal, and modern, ECHO Suites Extended Stay focuses on providing guests with efficiently designed spaces and thoughtful essentials, laying the foundation for a great stay.

Since extended stay hotels appeal to project-based business travelers, the best locations for an ECHO Suites new construction include a variety of market types:

• Secondary and tertiary markets with steady corporate project work, healthcare hubs, and growing regional workforces
• Business hotspots with corporate parks, logistics centers, and construction projects
• Growing suburban corridors with accessible highway systems

ECHO Suites Extended Stay by Wyndham was crafted to provide a home away from home, with an experience optimized for longer-term guests. The brand primarily serves business travelers in town for a week or more. In fact, more than 70% of stays are seven nights or longer, with more than 50% of stays extending beyond 60 days.²

For example, upscale or luxury segments see stays of 5–7 nights. A potential guest might include a C-suite executive in town overseeing the opening of a new satellite office. On the other hand, situational guests can average 21–28 nights of extended stay. Guests might include construction or utility crews working on week- or month-long infrastructure projects, traveling healthcare workers, relocated families looking for their new homes, or guests making extended visits to immediate family.

The best fit for developing and franchising an ECHO Suites Extended Stay hotel is a seasoned, multi-unit owner and operator, especially one with deep experience in the extended stay segment. Developers from adjacent industries such as self-storage and multi-family are also successful ECHO developers due to the similar operating model.

Whether you have excess land within an existing development or want to diversify into another asset class, ECHO Suites Extended Stay by Wyndham offers a hotel investment model built around principles you already know: efficiency, simplicity, and cash flow.

Wyndham Hotels & Resorts breaks down the new construction process into three main steps, whether you’re building an ECHO Suites Extended Stay new construction or franchising a hotel under one of our other trusted brands:

1. Choose and plan. First, we help you pick the right Wyndham brand for your goals and market. Then, we sign an agreement and kick off your project.
2. Build and launch. Our highly skilled AD&C team takes the lead to help you launch your new hotel on time and on budget—including interior design and brand compliance reviews at every phase.
3. Open and thrive. Once your hotel is open, we provide ongoing support for staff training, operations, and marketing to promote long-term success.

The ECHO Suites prototype’s footprint is a compact 50,090 square feet, 79% of which is revenue-generating space. This helps hotel owners stay efficient in the development process and with ongoing operations.

Learn more about building a new hotel with Wyndham Hotels & Resorts.

The ROI of building a new ECHO Suites by Wyndham hotel depends on factors like your local market, operational efficiency, and hotel performance. Fortunately, the ECHO Suites brand is built to help make the most of high-traffic markets, streamline your everyday operations, and drive direct revenue.

A modern, efficient prototype design optimizes rentable square footage—with a total of 79% being revenue-generating space—and Wyndham Hotels & Resorts offers a powerful marketing engine to boost occupancy rates.

Wyndham Hotels & Resorts helps drive guests to ECHO Suites Extended Stay hotels in a variety of ways, including:

• Direct brand visibility on the Wyndham consumer website, as well as through the extended stay collection page
• Centralized booking management platform and call center systems
• Award-winning, omni-channel marketing campaigns to boost awareness of Wyndham’s vast brand portfolio, including ECHO Suites, and drive direct bookings
• Support from our dedicated Wyndham Business team, including strategic partnerships with large enterprises, plus local small and midsize businesses, to source corporate and infrastructure travel

ECHO Suites Extended Stay by Wyndham is the fastest-growing 100% new construction extended-stay hotel franchise. USA Today readers have also named ECHO Suites the #1 Extended Stay Hotel Brand.

Extended stay travelers are the hotel industry’s fastest-growing segment, so many hotel owners choose ECHO Suites Extended Stay by Wyndham because it’s the fastest-growing new construction extended-stay hotel franchise. 

Designed with some of the most knowledgeable extended-stay developers, the ECHO Suites prototype is optimized for ROI with 79% of its square footage built to generate revenue. Plus, the prototype was intentionally designed with an efficient footprint and development model to help speed up new construction timelines. Wyndham Hotels & Resorts has also streamlined the franchise operating model to help set ECHO Suites new constructions up for success from day one.

The main benefits of owning an extended stay hotel like an ECHO Suites include:

• Lower operating costs because of reduced staffing needs and less frequent housekeeping
• Higher profit margins because of lower overhead
• More consistent occupancy, especially during economic downturns (because of essential needs like corporate relocation, medical treatments, and temporary work assignments)
• Operational support via established Wyndham Hotels & Resorts systems
• Easier access to financing for properties backed by a known brand

Of course, owning a franchised extended stay hotel also comes with:

• Franchise cost, royalties, and marketing contributions
• Higher room and kitchen usage, leading to more wear and tear
• Dependence on local business, healthcare, and project-based volume
• Restrictions on hotel design, rate structure, and operations
• Occasional renovation and update requirements to meet brand standards

ECHO Suites Extended Stay by Wyndham franchisees receive dedicated support throughout the ownership journey—from hotel opening and integration to ongoing operations and quality. In addition to direct access to the Brand Leader, owners are supported by a dedicated regional operations team that provides personalized guidance to help strengthen performance, guest satisfaction, and profitability. The brand regularly meets with a Developer Committee of owners who have developed or are currently developing ECHO Suites hotels, gathering valuable insights from their firsthand experience to help inform the brand’s future priorities. 

Learn more about the Wyndham Advantage.

No, you cannot convert an existing hotel to an ECHO Suites hotel because ECHO Suites Extended Stay by Wyndham is exclusively a new-construction brand, purpose-built to maximize development efficiency and support the unique needs of extended-stay guests.

Rather than adapting an existing property’s layout, owners build a thoughtfully engineered prototype designed to streamline construction, maximize revenue-generating space, and support efficient day-to-day operations. This developer-friendly approach aligns the property’s design with ECHO’s streamlined operating model and extended-stay guest experience. While existing hotels cannot be converted to ECHO, developers gain a consistent blueprint centered around the needs of the extended-stay segment.

As a 100% new construction brand, ECHO Suites ensures high quality and guest satisfaction with consistency at every property.

No, ECHO Suites Extended Stay by Wyndham does not participate in Wyndham Rewards, the award-winning hotel loyalty program. This is an intentional choice that aligns with the brand’s value-focused, extended-stay operating model.

ECHO Suites is designed for guests staying seven nights or longer who prioritize comfortable, functional accommodations and the practical needs of an extended visit. By not participating in a points-based loyalty program, ECHO avoids program-specific costs for owners associated with earning and redeeming rewards, helping maintain a streamlined business model focused on operational efficiency and value. Hotel owners can focus on delivering a consistent extended-stay experience built around longer visits and practical guest needs.

Simply put, Wyndham Hotels & Resorts puts owners like you at the center of everything we do, with:

• Heavily negotiated rates with an average savings of 20% off OTAs³
• High-impact revenue driving services and support to optimize hotel performance
• Next-gen technology to simplify owner operations and enhance the guest experience