The Trademark Collection by Wyndham is a soft-branded, independently-minded collection of upper-midscale and above properties. Just as no two travelers are alike – every Trademark Hotel is distinctive, taking on the character of the place in which they’re built.
This fastest-growing soft brand* is meant for independent entrepreneurs who have built an iconic hotel and are looking to increase visibility and build a legacy. With a growing footprint in urban, resort, and secondary markets, Trademark highlights unique hotels in a wide variety of locations well-suited for both business and leisure travel. As an owner, you have the freedom to retain your own vision, character, and unique spirit, while gaining access to partnership with the world’s largest hotel company.
*Based on increase in number of properties in 2018.
Brand Category: Lifestyle
Positioning: Independence Redefined
Inspiration: Unique, Independent, Character
Number of Locations: 113*
Locations: Global; Urban & Resort
Type: Independent Historic & Signature
Guest: Leisure & Business
Opportunity: Managed & Franchised
*As of December 31, 2018
Based on increase in number of properties in 2018
Connect with your local development expert to discuss owning or operating a Trademark Collection property.