Drive Success with the Power of a Trusted Brand
Converting your hotel to a Wyndham brand offers a strategic opportunity to enhance your property’s visibility, operational efficiency, and get the support you need to be successful. As a Wyndham franchisee, you gain access to the Wyndham Advantage—a suite of benefits we’ve created to support our owners through the conversion process, and beyond:
- Boost Direct Revenue with Wyndham-driven bookings
- Lower costs with Wyndham’s buying power
- Help Maximize profits with Wyndham’s best-in-class support
Wyndham’s diverse portfolio of brands offers unique opportunities tailored to meet the needs of different markets and demographics, providing options that align with your business goals.
Did you know?
Approximately 60% of our annual hotel additions are executed and opened in less than 90 days.*
*As of Q2 2024
Steps to Successfully Convert Your Hotel:
1. Select the Right Brand for Your Market
Wyndham offers a brand for every market and every owner. Finding the right brand for your hotel is something that our development team is passionate about. We take a strategic and personalized approach and can help make sure that the brand you choose aligns with your business goals and market dynamics.
2. Preparing Your Hotel for Success
If renovations are needed before opening, Wyndham’s Architecture, Design, and Construction (AD&C) team will be with you every step of the way, applying an ROI-centric approach to every enhancement. We focus on understanding your property’s specific needs and assessing which changes will genuinely elevate the guest experience while aligning with your business goals. Whether implementing a design package or addressing unique property needs, our team is dedicated to ensuring every decision adds value and maximizes cost-effectiveness.
3. Maximizing Revenue and Market Presence
Our Hotel Integration team is here to make the opening process as smooth, simple, and straightforward as possible. From operational readiness to competitive market positioning, we work closely with owners and operators to provide the tools and resources needed to thrive. Our experts focus on driving revenue generation and optimizing your property’s market presence, so you can confidently navigate the transition and launch your hotel with ease. We’re invested in your success and focused on helping you to prosper long-term.
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Testimonials
Ramada by Wyndham Allentown/Bethlehem – Whitehall Township, Pennsylvania
Frequently Asked Questions:
What factors should I consider when choosing the right brand for my hotel conversion?
Choosing the right brand involves evaluating your hotel’s location, target guest demographics, market competition, and property features. Consider your business goals and how a brand’s values align with them. Wyndham’s development experts can help you assess these factors and identify the best fit for your property.
What are the benefits of converting my hotel to a Wyndham economy or midscale brand?
Converting to a Wyndham brand like Days Inn, Super 8, Wingate, or one of our many other iconic brands not only offers strong brand recognition, but also global distribution, marketing and sales, operational tools to simplify your business, and access to the #1 hotel loyalty program—Wyndham Rewards—which drives guest bookings and repeat stays.
How long does the hotel conversion process take?
The timeline for converting a hotel depends on your property’s current condition and the specific brand requirements. Wyndham’s ROI-centric approach ensures the process is not only efficient but also strategically focused on enhancements that provide long-term value. By prioritizing changes that deliver measurable returns, we help minimize disruption and maximize the impact of your investment.
How much does it cost to convert/rebrand a hotel?
The cost of converting a hotel to a new brand depends on factors like the property’s current condition and the specific brand you choose. Some brands offer room packages designed to modernize properties while focusing on ROI, such as Days Inn Dawn and Ramada Ruby. These packages create a consistent brand experience while aiming to keep costs manageable for owners (Check out Wyndham’s manufacturer direct program.) For detailed cost ranges by brand, refer to Item 7 of the Franchise Disclosure Document (FDD) for the brand you’re considering, which outlines estimated initial investment requirements for each brand. Additionally, Wyndham’s development team is available to help you understand these details and provide guidance tailored to your property.
Can I maintain my hotel’s unique style and features after conversion?
It depends on the brand. For example, Wyndham offers soft brand options like Registry Collection Hotels, Dolce Hotels and Resorts, and Trademark Collection, each tailored to owners with one-of-a-kind hotels. These soft brands provide the flexibility to showcase your property’s distinctive features—whether it’s architectural style, location, or unique offerings—while tapping into the Wyndham Advantage.
What kind of support will I receive after my hotel conversion?
After conversion, Wyndham provides ongoing support in areas like marketing, revenue management, and operational efficiency. Our goal is to help you succeed long-term by leveraging the tools and resources of a trusted global brand. Learn more about how we support our franchisees here.