Advancing Black Entrepreneurs.

Advancing Black Owners & Lodging Developers on the Path to Hotel Ownership.

Less than 2 percent of hotel owners across the country are Black. We designed BOLD® (Black Owners & Lodging Developers) to help advance existing and aspiring Black hotel owners overcome barriers and achieve their ownership goals.

The Building Blocks of BOLD®:

  1. Laying the Foundation
    • Networking/educational events with WH&R and industry experts
    • Educational materials on topics including getting started in hotel ownership, maximizing your revenue, efficient operations, and more
  2. Accelerating the Path
    • Enhanced capital & operational support package tailored to owner needs
    • Dedicated team helping uncover local financing opportunities and introductions to lenders
    • Special discounts with Wyndham-preferred partners and suppliers
    • BOLD® Incubator events for prequalified applicants


Own Your Future.



BOLD® by Wyndham is available to applicants and projects in the U.S. and the Caribbean only.

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Video: BOLD by Wyndham

Wyndham’s leaders share the inspiration behind BOLD by Wyndham as well as our plans to help Black hotel owners overcome barriers and achieve their ownership goals. Hear from our members and partners as they share their experience as Black hoteliers, and how the program is advancing Black entrepreneurs on their journey to hotel ownership.

BOLD® Incubator Events

BOLD® Incubator Events are designed to help you on your path to hotel ownership.

  • Packaged hotel deals including enhanced Wyndham capital support
  • Direct connection to committed lenders & brokers in the Wyndham network
  • Introductions to potential partners & joint venture opportunities

These special events are for qualified applicants who meet funding criteria and have relevant business experience. To start your BOLD® Incubator application, complete the form above. We look forward to connecting with you.