Advancing Black Entrepreneurs.

Advancing Black Owners & Lodging Developers on the Path to Hotel Ownership.

Less than 2 percent of hotel owners across the country are Black. We designed BOLD® (Black Owners & Lodging Developers) to help advance existing and aspiring Black hotel owners overcome barriers and achieve their ownership goals.

The Building Blocks of BOLD®:

  1. Laying the Foundation
    • Networking/educational events with WH&R and industry experts
    • Educational materials on topics including getting started in hotel ownership, maximizing your revenue, efficient operations, and more
  2. Accelerating the Path
    • Enhanced capital & operational support package tailored to owner needs
    • Dedicated team helping uncover local financing opportunities and introductions to lenders
    • Special discounts with Wyndham-preferred partners and suppliers
    • BOLD® Incubator events for prequalified applicants


Own Your Future.



BOLD® by Wyndham is available to applicants and projects in the U.S. and the Caribbean only.

BOLD® Incubator Events

BOLD® Incubator Events are designed to help you on your path to hotel ownership.

  • Packaged hotel deals including enhanced Wyndham capital support
  • Direct connection to committed lenders & brokers in the Wyndham network
  • Introductions to potential partners & joint venture opportunities

These special events are for qualified applicants who meet funding criteria and have relevant business experience. To start your BOLD® Incubator application, complete the form above. We look forward to connecting with you.