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Committed to our owners' success.

Our comprehensive, personalized suite of owner services is backed by the world’s largest hotel franchise company1 and designed to drive value for every Wyndham hotel owner’s business. Our goal is to help make owning a hotel more profitable. We put owners at the center of everything we do.

 

All services below may not be available to all brands.

 

1By number of hotels

DRIVE REVENUE

Boost Revenue with Wyndham-Driven Bookings

Our diverse and trusted brands, top-rated loyalty program, award-winning marketing, an experienced sales team, and best-in-class digital ecosystem drive more cost-efficient direct bookings and boost revenue for our owners. Attract guests with trusted brands that on average deliver $7 out of every $10 for owners.<sup>2</sup>

2 Average total system contribution for all U.S. brands as of 12/31/2021.

Attract guests
with trusted brands
that deliver

70%

of revenue to owners.2

The thread tying all our brands together is Wyndham Rewards®. With over 97 million enrolled members and growing, Wyndham Rewards is one of the simplest and most generous loyalty programs for guests, meaning that hotel business owners benefit from:

  • 3On average based on Wyndham Rewards member stays as of 12/31/2021
Members stay and spend ~2x more than non-members3
In the U.S. members contribute nearly 50% of stays3
Up to 100% compensation for free nights based on ADR and occupancy
Over 95M enrolled members and growing
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Your hotel business can rely less on high-commission OTA channels with Wyndham’s lower-cost loyalty channel. With one of the most attainable free night redemption structures in the industry, and the ability to redeem points at over 50,000 hotels, vacation club resorts and vacation rentals globally , Wyndham Rewards drives greater engagement and occupancy.

Powerful Marketing and Sales Drive Revenue to Your Hotel Business

Integrated brand marketing, media, public relations, global sales, and revenue management teams drive awareness and bookings from leisure to business travelers, and everyone in between.

Brand Marketing

Award-winning campaigns and partnerships boost awareness for Wyndham’s portfolio of 24 brands and help maximize direct bookings and return on franchisee marketing dollars. Omnichannel campaigns reach travelers where they are, spanning national TV, public relations, video-on-demand, social media, radio, hyper-targeted display, and search. See awards »

Our marketing drives results for your hotel business:

  • Surgical, data-driven media has helped increase direct brand.com bookings by 45%4
  • Targeted promotions help boost bookings during periods when hotels need it
  • Digital campaigns attract a younger traveling segment—Gen Z, Millennials, and Gen X—which make up 64% of arrivals5
  • +70% revenue through our mobile app, our fastest growing channel.6 App One Sheet »

 

4Jan 1 – June 30, 2022; calculated as lift of Amperity audience vs. non-targeted audience
512 months ending March 2022
6YoY comparing FY 2021 vs. FY 2019

Read More

Brand Marketing

Award-winning campaigns and partnerships boost awareness for Wyndham’s portfolio of 24 brands and help maximize direct bookings and return on franchisee marketing dollars. Omnichannel campaigns reach travelers where they are, spanning national TV, public relations, video-on-demand, social media, radio, hyper-targeted display, and search. See awards »

Our marketing drives results for your hotel business:

  • Surgical, data-driven media has helped increase direct brand.com bookings by 45%4
  • Targeted promotions help boost bookings during periods when hotels need it
  • Digital campaigns attract a younger traveling segment—Gen Z, Millennials, and Gen X—which make up 64% of arrivals5
  • +70% revenue through our mobile app, our fastest growing channel.6 App One Sheet »

 

4Jan 1 – June 30, 2022; calculated as lift of Amperity audience vs. non-targeted audience
512 months ending March 2022
6YoY comparing FY 2021 vs. FY 2019

Global Sales

Franchisees benefit from Wyndham’s preferred agreements with large enterprises (Fortune 500 companies) as well as a dedicated team focused on growth of small and mid-sized businesses.

  • Over 100 global sellers
  • Over $2 billion in portfolio business travel booked in 2021
  • +6% RevPAR Index growth midweek versus 20197

 

Based on average FY 2021 vs. FY 2019 same store performance across all Wyndham brands in the U.S.

Read More

Global Sales

Franchisees benefit from Wyndham’s preferred agreements with large enterprises (Fortune 500 companies) as well as a dedicated team focused on growth of small and mid-sized businesses.

  • Over 100 global sellers
  • Over $2 billion in portfolio business travel booked in 2021
  • +6% RevPAR Index growth midweek versus 20197

 

Based on average FY 2021 vs. FY 2019 same store performance across all Wyndham brands in the U.S.

Revenue Management

Wyndham’s world-class revenue management team is focused on driving maximum RevPAR for your hotel business:

  • RevIQ, an intuitive, easy-to-use system that predicts customer demand and allows owners to manage pricing and inventory to meet that demand – anytime, anywhere, on any device and across multiple hotels. Hoteliers have complete control to choose their competitive set, which is automatically shopped 5x daily.
  • Guidance on use of targeted promotions to incentivize travelers to book during high-need periods
  • One-on-one complimentary wellness checks provide personalized guidance on pricing strategies
Read More

Revenue Management

Wyndham’s world-class revenue management team is focused on driving maximum RevPAR for your hotel business:

  • RevIQ, an intuitive, easy-to-use system that predicts customer demand and allows owners to manage pricing and inventory to meet that demand – anytime, anywhere, on any device and across multiple hotels. Hoteliers have complete control to choose their competitive set, which is automatically shopped 5x daily.
  • Guidance on use of targeted promotions to incentivize travelers to book during high-need periods
  • One-on-one complimentary wellness checks provide personalized guidance on pricing strategies

REDUCE COSTS

Buying Power Drives Bottom-Line Savings & Efficiencies

Leverage the size of the world’s largest hotel franchise company8 to access competitive prices based on volume efficiencies with suppliers — including OTAs, credit card fees, and more.

8By number of hotels

In just about every aspect of our relationship with Wyndham, they have saved us money.

RODGER FORNI
La Quinta Inn & Suites by Wyndham, Portland, OR

Competitive OTA Rates

We leverage our scale to negotiate more favorable OTA/distribution rates when compared to the average independent hotel. In fact, Wyndham franchisees enjoy up to 20% savings on some of the most recognizable OTAs.9

9Versus independent or unbranded hotels

Wyndham Franchisees enjoy up to

20% savings

on some of the
most recognizable OTAs9

Negotiated Hotel Supplier Pricing

Wyndham heavily negotiates with quality suppliers to benefit our owners, taking advantage of our buying power to lower your costs on:

Commercial-grade furniture, fixtures, and equipment

FF&E

Operating supplies and equipment

OS&E

Food and beverage

F&B

We monitor owner needs and secure deals on what’s most important to your hotel business.

Expert Hotel Business Services

Tap into our deep and broad hotel development and operations expertise to increase the efficiency of your hotel business operations across all areas. Wyndham can provide operational support services for less than the cost of hiring and training full-time staff:

  • MARKETING
  • SALES
  • TRAINING
  • DESIGN AND CONSTRUCTION
  • REVENUE MANAGEMENT
  • RESERVATION SERVICES
  • FIELD OPERATIONS

Efficiently Designed Prototypes

With a goal of maximizing rentable square footage, our prototypes are designed to be highly efficient to build and operate. Our prototypes are developed with owners in mind, minimizing cost per key and leveraging on-trend design to help attract guests, drive rate, and maximize return.

Wyndham’s size and global footprint offers unique, comprehensive, and valuable advantages for our owners.

Expert Support

Maximize Profits with Best-in-Class-Support

Optimize hotel performance with revenue management, high-touch operational support, Wyndham University training, and leading-edge technology solutions.

High-Touch Operational Support

Strong partnership with our owners is the backbone of our business. We are committed to positioning your hotel business for long-term success. It’s a commitment you can count on, from a team that believes in building partnerships that last. Your director of franchise operations is a dedicated field resource, focused on helping you achieve your goals by taking advantage of all Wyndham franchisee benefits and services.

10As of 12/31/2021 in response to internal owner/GM survey based on last visit.

Provide personalized guidance on enhancing quality, performance and revenue – while maximizing time and money

99% owner satisfaction with their local field team10

Leaders with an average of 25+ years of industry experience

As a multi-unit developer with a small team, having the resources and talent of a global company like Wyndham, has been a huge benefit for us.

- ANDREW FIRESTONE
La Quinta Inn & Suites by Wyndham, San Luis Obispo, CA

Our project managers visit sites approximately every six weeks, hitting every construction phase from foundation to framing, roofing and sheet rock, and all the way to the finishes

- KRISHNA PALIWAL,
President of La Quinta & Hawthorn Brands / Head of Architecture, Design & Construction

Let us ease the burden on your team

High-impact revenue driving offerings can support a hotel’s operations for less than the cost of hiring and training full-time staff. We make owning a hotel easier by providing all of these services to help you manage your daily operations to peak performance:

  • Signature Reservation Services (SRS)
  • Revenue Management Services (RMS)
  • Remote Sales Services (RSS)
  • LevelUp (Powered by Koddi)
PAID SERVICE

Signature Reservation Services (SRS)

SRS handles guest reservations for you, so your staff can focus on delivering better in-person guest experiences.

On average, reservations booked by the call-transfer program drive a higher ADR than property direct bookings. Plus, you only pay for calls that result in a booking.

ADD-ON PAID SERVICE

Revenue Management Services (RMS)

Our global team of revenue management professionals supports your team, helping to optimize property rates and inventory availability to grow top-line revenue. On average, hotels on Revenue Management realized a

3.4%

higher occupancy index in 2021.11

11 On average vs. hotels not on Revenue Management (includes hotels participating in weekly & bi-weekly paid RM services)

ADD-ON PAID SERVICE

Remote Sales Services (RSS)

Designed to drive revenue and occupancy for your hotel with proactive direct sales support, at a fraction of the cost of a full-time sales director.

Drive market share through Wyndham programs, promotions, and a pipeline of global leads from our best-in-class CRM.

ADD-ON PAID SERVICE

LevelUp (Powered by Koddi)

Enables owners to layer their own budget on top of Wyndham’s brand funds to bolster hotel-level digital marketing managed by Koddi’s dedicated campaign team.

State-of-the-Art Technology

Wyndham’s on-the-go, mobile accessible technology ecosystem simplifies your hotel business operations.

MOBILE ACCESS

MOBILE ACCESS

to manage rates and inventory across an owner's portfolio (even while traveling)

100% CLOUD-BASED

100% CLOUD-BASED

less expensive with no servers or on-site maintenance needed

100+ DISTRIBUTION PARTNERS

100+ DISTRIBUTION PARTNERS

Connected to 100+ distribution partners worldwide

SIMPLIFIED OPERATIONS

SIMPLIFIED OPERATIONS

and enhances guest experience: mobile-enabled housekeeping, mobile check-in/check-out, contactless payment

24/7 SUPPORT

24/7 SUPPORT

24/7 Wyndham Support

TECH PARTNERS

TECH PARTNERS

Our scale is meaningful to tech partners and helps to ensure new features and upgrades are prioritized for franchisees

Pricing negotiated with Wyndham’s buying power means even a small hotel can access top-of-the-line technology.

Find out how the Wyndham Advantage can drive business to your hotel.