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Committed to our owners' success.

Our comprehensive, personalized suite of owner services is backed by the world’s largest hotel franchise company1 and designed to drive value for every Wyndham hotel owner’s business. Our goal is to help make owning a hotel more profitable. We put owners at the center of everything we do.

 

All services below may not be available to all brands.

 

1By number of hotels

Learn About Our OwnerFirst® Approach
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DRIVE REVENUE

Boost Revenue with Wyndham-Driven Bookings

Our diverse and trusted brands, top-rated loyalty program, award-winning marketing, an experienced sales team, and best-in-class digital ecosystem drive more cost-efficient direct bookings and boost revenue for our owners. Attract guests with trusted brands that on average deliver nearly $8 out of every $10 for owners.2

2On average, across all Wyndham or by Wyndham brands in the US during 2025 via the Central Reservation System and other WHR-driven channels. Your results may differ.

Attract guests
with trusted brands
that deliver nearly

80%

of revenue to owners.2

The thread tying all our brands together is Wyndham Rewards®. With 122 million enrolled members and growing, Wyndham Rewards is one of the simplest and most generous loyalty programs for guests, meaning that hotel business owners benefit from:

  • 3On average in the aggregate across all Wyndham and by Wyndham hotels in full year 2025.
  • 4Across all Wyndham and by Wyndham hotels as of 12/31/25.
Members stay and spend ~2x more than non-members on average3
In the U.S., members contribute over 50% of stays4 to our owners
Dynamic reimbursement of up to 100% for free nights based on ADR and occupancy
Officially 122M enrolled members and growing
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Your hotel business can rely less on high-commission OTA channels with Wyndham’s lower-cost loyalty channel. With one of the most attainable free night redemption structures in the industry, and thousands of redemption options globally, Wyndham Rewards drives greater engagement and occupancy.

Powerful Marketing and Sales Drive Revenue to Your Hotel Business

Integrated brand marketing, media, public relations, global sales, and revenue management teams drive awareness and bookings from leisure to business travelers, and everyone in between.

Brand Marketing

Award-winning campaigns and partnerships boost awareness of Wyndham’s portfolio of 25 brands and help maximize direct bookings and return on franchisee marketing dollars. Omnichannel campaigns reach travelers where they are, spanning national TV, public relations, radio, social media, influencer partnerships, display retargeting, and search. See awards »

Our marketing is designed to break through with travelers and win on behalf of our owners:

“Where There’s A Wyndham, There’s A Way” campaign delivered +8% vs. benchmark on creative effectiveness.5

Together, our marketing efforts build recognition, strengthen relevance, and bring travelers directly to our portfolio of brands through the strength of the Wyndham network.

5iSpot data through full year 2025

Read More

Brand Marketing

Award-winning campaigns and partnerships boost awareness of Wyndham’s portfolio of 25 brands and help maximize direct bookings and return on franchisee marketing dollars. Omnichannel campaigns reach travelers where they are, spanning national TV, public relations, radio, social media, influencer partnerships, display retargeting, and search. See awards »

Our marketing is designed to break through with travelers and win on behalf of our owners:

“Where There’s A Wyndham, There’s A Way” campaign delivered +8% vs. benchmark on creative effectiveness.5

Together, our marketing efforts build recognition, strengthen relevance, and bring travelers directly to our portfolio of brands through the strength of the Wyndham network.

5iSpot data through full year 2025

Wyndham Business

Franchisees benefit from Wyndham’s preferred agreements with large enterprises (Fortune 500 companies) as well as a dedicated team focused on growth of global partnerships and local small and mid-sized businesses. Learn more about Wyndham Sales »

  • Dedicated Global Sales Team, specialized in securing long and short-term Infrastructure business opportunities for hotels
  • 6.2+ room nights from corporate contracted business booked in the past year6
  • PLUS a proprietary sourcing tool to help place the right guests in the right properties

6Total across all NAMER Wyndham and by Wyndham brands from 1/2025-12/2025.

Read More

Wyndham Business

Franchisees benefit from Wyndham’s preferred agreements with large enterprises (Fortune 500 companies) as well as a dedicated team focused on growth of global partnerships and local small and mid-sized businesses. Learn more about Wyndham Sales »

  • Dedicated Global Sales Team, specialized in securing long and short-term Infrastructure business opportunities for hotels
  • 6.2+ room nights from corporate contracted business booked in the past year6
  • PLUS a proprietary sourcing tool to help place the right guests in the right properties

6Total across all NAMER Wyndham and by Wyndham brands from 1/2025-12/2025.

Revenue Management

Wyndham’s world-class revenue management team is focused on driving maximum RevPAR for your hotel business:

  • RevIQ, an intuitive, easy-to-use system that predicts customer demand and allows owners to manage pricing and inventory to meet that demand – anytime, anywhere, on any device and across multiple hotels. Hoteliers have complete control to choose their competitive set, which is automatically shopped 5x daily.
  • Guidance on use of targeted promotions to incentivize travelers to book during high-need periods
  • One-on-one complimentary wellness checks provide personalized guidance on pricing strategies
Read More

Revenue Management

Wyndham’s world-class revenue management team is focused on driving maximum RevPAR for your hotel business:

  • RevIQ, an intuitive, easy-to-use system that predicts customer demand and allows owners to manage pricing and inventory to meet that demand – anytime, anywhere, on any device and across multiple hotels. Hoteliers have complete control to choose their competitive set, which is automatically shopped 5x daily.
  • Guidance on use of targeted promotions to incentivize travelers to book during high-need periods
  • One-on-one complimentary wellness checks provide personalized guidance on pricing strategies

REDUCE COSTS

Buying Power Drives Bottom-Line Savings & Efficiencies

Leverage the size of the world’s largest hotel franchise company7 to access competitive prices based on volume efficiencies with suppliers — including OTAs, credit card fees, and more.

7By number of hotels

In just about every aspect of our relationship with Wyndham, they have saved us money.

RODGER FORNI
La Quinta Inn & Suites by Wyndham, Portland, OR

Competitive OTA Rates

We leverage our scale to negotiate more favorable OTA/distribution rates when compared to the average independent hotel. Gain seamless access to over 100 distribution channels with an average savings of 20% on the most recognizable OTAs.8

8Versus independent or unbranded hotels

Wyndham franchisees
enjoy an average

Savings of 20%

on the most recognizable OTAs8

Negotiated Hotel Supplier Pricing

Wyndham heavily negotiates with quality suppliers to benefit our owners, taking advantage of our buying power to lower your costs on:

Commercial-grade furniture, fixtures, and equipment

FF&E

Operating supplies and equipment

OS&E

Food and beverage

F&B

We monitor owner needs and secure deals on what’s most important to your hotel business.

Expert Hotel Business Services

Tap into our deep and broad hotel development and operations expertise to increase the efficiency of your hotel business operations across all areas. Wyndham can provide operational support services for less than the cost of hiring and training full-time staff:

  • MARKETING
  • SALES
  • TRAINING
  • DESIGN AND CONSTRUCTION
  • REVENUE MANAGEMENT
  • RESERVATION SERVICES
  • FIELD OPERATIONS

Efficiently Designed Prototypes

With a goal of maximizing rentable square footage, our prototypes are designed to be highly efficient to build and operate. Our prototypes are developed with owners in mind, minimizing cost per key and leveraging on-trend design to help attract guests, drive rate, and maximize return.

Wyndham’s size and global footprint offers unique, comprehensive, and valuable advantages for our owners.

Expert Support

Maximize Profits with Best-in-Class-Support

Optimize hotel performance with revenue management, high-touch operational support, Wyndham University training, and leading-edge technology solutions.

High-Touch Operational Support

Strong partnership with our owners is the backbone of our business. We are committed to positioning your hotel business for long-term success. It’s a commitment you can count on, from a team that believes in building partnerships that last. Your director of franchise operations is a dedicated field resource, focused on helping you achieve your goals by taking advantage of all Wyndham franchisee benefits and services.

9As of 12/31/2025 in response to internal owner/GM survey based on last visit.

Provide personalized guidance on enhancing quality, performance and revenue – while maximizing time and money

Accessibility to the most senior leadership and a field support team that strives to deliver 100% owner satisfaction.9

Leaders with an average of 25+ years of industry experience

From construction to opening and beyond, we have been completely supported—a Wyndham promise means everything.

- JAMES TERRELL & MARC JACKSON
Microtel Inn & Suites by Wyndham, Hot Springs, AR

Our project managers visit sites approximately every six weeks, hitting every construction phase from foundation to framing, roofing and sheet rock, and all the way to the finishes

- KRISHNA PALIWAL,
President of La Quinta & Hawthorn Brands / Head of Architecture, Design & Construction

Let us ease the burden on your team

High-impact revenue driving offerings can support a hotel’s operations for less than the cost of hiring and training full-time staff. We make owning a hotel easier by providing all of these services to help you manage your daily operations to peak performance:

  • Revenue Management Services (RMS)
  • Remote Sales Services (RSS)
  • LevelUp (Powered by Koddi)
ADD-ON PAID SERVICE

Revenue Management Services (RMS)

Our global revenue management professionals bring years of hotel experience to optimize your property rates and inventory, collaborating with you to drive
top-line revenue. Wyndham's revenue management team achieved:

4.8%

higher occupancy index in 2025.10

10On average for hotels in the U.S. and Canada versus hotels not on Revenue Management. Your results may differ.

ADD-ON PAID SERVICE

Remote Sales Services (RSS)

Designed to drive revenue and occupancy for your hotel with proactive direct sales support, at a fraction of the cost of a full-time sales director. Drive market share through Wyndham programs, promotions, and a pipeline of global leads from our best-in-class CRM. The lead conversion rate for hotels on RSS is

~71% greater

than hotels not on RSS.11

11Based on leads referred by Wyndham Sales 1/1/25 to 12/31/25.

ADD-ON PAID SERVICE

LevelUp (Powered by Koddi)

Enables owners to layer their own budget on top of Wyndham’s brand funds to bolster hotel-level digital marketing managed by Koddi’s dedicated campaign team.

State-of-the-Art Technology

Wyndham’s on-the-go, mobile accessible technology ecosystem simplifies your hotel business operations.

MOBILE ACCESS

MOBILE ACCESS

to manage rates and inventory across an owner's portfolio (even while traveling)

100% CLOUD-BASED

100% CLOUD-BASED

less expensive with no servers or on-site maintenance needed

100+ DISTRIBUTION PARTNERS

100+ DISTRIBUTION PARTNERS

Connected to 100+ distribution partners worldwide

SIMPLIFIED OPERATIONS

SIMPLIFIED OPERATIONS

and enhances guest experience: mobile-enabled housekeeping, mobile check-in/check-out, contactless payment

24/7 SUPPORT

24/7 SUPPORT

24/7 Wyndham Support

TECH PARTNERS

TECH PARTNERS

Our scale is meaningful to tech partners and helps to ensure new features and upgrades are prioritized for franchisees

Pricing negotiated with Wyndham’s buying power means even a small hotel can access top-of-the-line technology.

Find out how the Wyndham Advantage can drive business to your hotel.