A Smile in Every Town
Howard Johnson by Wyndham is an iconic economy brand with American roots and global reach. While the footprint continues to expand, our commitment to our guests and the communities we serve remains unchanged—because a warm, friendly experience and honest hospitality never go out of style.
Founded by Howard Johnson in 1925, the brand has been forward-thinking since its inception, offering every owner a recognizable piece of heritage and a sense of pride. As an owner, you’ll benefit from the strong awareness, positive brand recall, and powerful geographic footprint of an established, classic brand. Howard Johnson has also started to implement RENEW—a transformative guest room redesign, honoring a longstanding tradition of innovation and furthering the mission to modernize the guest experience. This is a great brand for owners looking for a business return on the investment of creating an emotional connection with guests, and a competitive advantage in the rapidly growing economy segment.
Brand Category: Value
Positioning: A Smile in Every Town
Inspiration: Optimistic, Happy, Community
Number of Hotels: 322*
Locations: Global; Urban & Suburban
Type: New Construction & Conversion
Guest: Family-Oriented Leisure Travelers
*As of December 31, 2019
2019 data from Howard Johnson International, Inc. Franchise Disclosure Document dated March 31, 2020 as amended October 9, 2020 Please see most recent FDD for additional data through June 30, 2020.
Last 4 QTR Average Ending Q4 2019 Phoenix BASE.
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