A Smile in Every Town
Howard Johnson by Wyndham is an iconic economy brand with American roots and global reach. While the footprint continues to expand, our commitment to our guests and the communities we serve remains unchanged—because a warm, friendly experience and honest hospitality never go out of style.
Founded by Howard Johnson in 1925, the brand has been forward-thinking since its inception, offering every owner a recognizable piece of heritage and a sense of pride. As an owner, you’ll benefit from the strong awareness, positive brand recall, and powerful geographic footprint of an established, classic brand. Howard Johnson has also started to implement RENEW—a transformative guest room redesign, honoring a longstanding tradition of innovation and furthering the mission to modernize the guest experience. This is a great brand for owners looking for a business return on the investment of creating an emotional connection with guests, and a competitive advantage in the rapidly growing economy segment.
Brand Category: Value
Positioning: A Smile in Every Town
Inspiration: Optimistic, Happy, Community
Number of Hotels: 287*
Locations: Global; Urban & Suburban
Type: New Construction & Conversion
Guest: Family-Oriented Leisure Travelers
*As of December 31, 2022
Howard Johnson International, Inc. FDD dated March 31, 2023. RPI numbers presented are based on averages for certain franchisees in the U.S. during 2022. 54 (85.7%) of the franchisees whose data was disclosed in the FDD met or exceeded the RPI presented. Your results may differ.
Howard Johnson International, Inc. FDD dated March 31, 2023. ADR numbers presented are based on averages for certain franchisees in the U.S. during 2022. 19 (30.2%) of the Qualified Franchisees whose data was disclosed in the FDD met or exceeded the ADR presented. Your results may differ.
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