Your Basecamp for Adventure
Known for its laid back, California roots, Travelodge by Wyndham is a brand for value-focused travelers looking for quality amenities and a good night’s sleep. Friendly service and affordable rates ensure that guests are rested and refueled for before they head back out into the world.
With hundreds of hotels across the United States, 75% of which are located within one hour of a National Park, Travelodge provides a basecamp for adventure. Since it first opened its doors in 1940, this brand has been working to build the base equity needed to spread its California heritage story across the continent, with powerful brand iconography, like the Sleepy Bear mascot, contributing to strong brand recognition. Travelodge’s community of proud and engaged owners stand to benefit from strong word of mouth.
Brand Category: Value
Positioning: Your Basecamp for Adventure
Inspiration: Friendly, Reliable, Adventure
Number of Hotels: 453*
Locations: North America; Urban & Suburban (near National Parks)
Guest: Leisure Travelers
*As of December 31, 2021
Travelodge Hotels, Inc. Franchise Disclosure Document, dated March 31, 2022. RPI numbers presented are based on averages for certain franchisees in the U.S. during 2021. 59 (42.1%) of the Qualified Franchisees whose data was disclosed in the FDD met or exceeded the RPI presented. Your results may differ.
Travelodge Hotels, Inc. Franchise Disclosure Document, dated March 31, 2022. Contribution numbers presented are based on averages for certain franchisees in the U.S. during 2021. 180 (51.1%) and 189 (53.7%) of the franchisees whose data was disclosed in the FDD met or exceeded the CR Contribution and WR member Contribution presented, respectively. Your results may differ.
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