Franchise and Managed Opportunities

The evolution of Microtel:
A brand with proven upside

New prototype is designed to deliver even more value for owners

Designed to lower development costs and capture greater efficiencies for owners, there’s never been a better time to invest in the Microtel Moda prototype. Through the unprecedented challenges of recent years, Microtel has outperformed its competition. And since the beginning of 2019, the brand has seen growth of over 60% in the global Microtel pipeline.

Demand for the Microtel Moda prototype is on the rise: since its launch in 2019, we’ve executed nearly 70 Microtel Modas spanning from coast to coast. The prototype boasts contemporary design, elevates the guest experience, and provides a competitive revenue stream for owners.

The only 100% new construction economy brand – redesigned to deliver even more. With a new, modern, value-engineered prototype and expanded support model, Microtel by Wyndham offers greater efficiencies that help owners maximize returns.

*Microtel Inns & Suites Franchising, Inc. Franchise Disclosure Document dated March 31, 2021.

Modern, value-engineered prototype:

3-5 stories with ~70% revenue producing square footage – one of the strongest ratios in both the economy and midscale segments.
Scalable design, 3–4 floors with 58–81 rooms, can flex as needed
Simplified framing and foundation helps reduce material and labor costs
Guest rooms 4% bigger, with smart reductions elsewhere–over 25% smaller footprint than previous prototypes
FF&E designed to reduce cleaning time (wall-hung furniture)
Efficient back-of-house operations can drive labor savings
Reduces land requirements by 11%–opening more markets & locations for development