New prototype is designed to deliver even more value for owners
Designed to lower development costs and capture greater efficiencies for owners, there’s never been a better time to invest in the Microtel Moda prototype. Through the unprecedented challenges of the past year, Microtel drove a powerful 107% RevPAR Index against the compset*, beating its 2019 RPI compset performance. And since the beginning of 2019, the brand has seen growth of over 60% in the global Microtel pipeline.
Demand for the Microtel Moda prototype is on the rise: since its launch in 2019, we’ve executed nearly 70 Microtel Modas spanning from coast to coast. The prototype boasts contemporary design, elevates the guest experience, and provides a competitive revenue stream for owners.
The only 100% new construction economy brand – redesigned to deliver even more. With a new, modern, value-engineered prototype and expanded support model, Microtel by Wyndham offers greater efficiencies that help owners maximize returns.
*Microtel Inns & Suites Franchising, Inc. Franchise Disclosure Document dated March 31, 2021.
Modern, value-engineered prototype:
- 3-5 stories with ~70% revenue producing square footage – one of the strongest ratios in both the economy and midscale segments.
- Scalable design, 3–4 floors with 58–81 rooms, can flex as needed
- Simplified framing and foundation helps reduce material and labor costs
- Guest rooms 4% bigger, with smart reductions elsewhere–over 25% smaller footprint than previous prototypes
- FF&E designed to reduce cleaning time (wall-hung furniture)
- Efficient back-of-house operations can drive labor savings
- Reduces land requirements by 11%–opening more markets & locations for development
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Developing Story: Wyndham’s new strategy for new-builds leverages LQ’s expertise for Microtel’s growth
Opportunity redesigned
Moda is the transformative next step for Microtel, a brand that already delivers consistently high brand performance in the economy segment. Download the one sheet now to learn more.