An American Road Original

Super 8 by Wyndham Portland, OR
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Super 8 by Wyndham

Authentic, trusted, and true, Super 8 by Wyndham is the authority in delivering value and hospitality across the globe. In the U.S. and Canada, this brand is elevating economy with a prototype that transforms the look and feel of approximately 2,500 hotels with INNOV8TE—the biggest guest room redesign in its history, elevating the experience for guests and driving quality for owners.

With more than 2,900 hotels on four continents, today, there are more Super 8 hotels than any other economy brand in the world.** An iconic American brand, it leverages this footprint into high awareness scores that show it is always top of mind for prospective guests. With 57% of guests deciding their accommodation on the same day they arrive; the trustworthy Super 8 sign has proven to be a powerful business driver.

**Based on April 2019 STR Census

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Fast Facts

Brand Category: Value
Positioning: An American Road Original
Inspiration: Authentic, Dependable, Spirit
Inception: 1972
Number of Hotels: 2,925*
Locations: Global; Every Major Highway
Type: New Construction & Conversion
Guest: Leisure & Business Road trippers
Opportunity: Franchised


*As of December 31, 2019

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Brand Performance

Powerful ADR of $71 & RevPAR of $38

*2019 data from Super 8 Worldwide, Inc. Franchise Disclosure Document dated March 31, 2020, as amended October 9, 2020. Please see most recent FDD for additional data through June 30, 2020.

World's largest economy brand, accounting for 11% of all economy segment hotels

*Based on Q3 2020 STR Census Detail

Strong consumer awareness of nearly 67%

Last 4 QTR Average Ending Q1 2020 Phoenix BASE.

Brand Book

Super 8 Brand Book

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Prototype Layout

Super 8 Prototype Layout

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One Sheet

Super 8 One Sheet

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Connect with your local development expert to discuss owning or operating a Super 8 property.

Contact Us

Primary Contact

CJ CarrDirector of Development
  • Cell: 404-796-3077