Findings from Wyndham Hotels & Resorts’ newly released, second-annual, Owner Trends Report show the industry has reached a critical AI inflection point: hotel owners and developers are embracing AI but are increasingly in need of greater guidance on how to convert early adoption into tangible operational and financial returns.
Based on insights from hundreds of owners and developers across North America and the Caribbean, and representing a broad cross-section of the lodging industry across multiple brands and hotel companies, not exclusive to Wyndham, the report highlights continued confidence in hospitality—despite rising costs and operational pressures—and a growing reliance on trusted brands for support and technology. A press release with a high level summary of the findings is available here.
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