Jump to your Question:
- What Should You Look for in a Hotel Loyalty Program?
- Does the program bring direct bookings to my hotel?
- How quickly will my guests see value?
- Is the redemption structure easy for my guests and fair to my hotel?
- Can a Hotel Loyalty Program Help You Reduce OTA Costs?
- How Does Wyndham Rewards Personalize Guest Offers and Drive Direct Bookings?
- Who Are Wyndham Rewards Members, and Why Does That Matter?
- How Does Wyndham Rewards Stack Up Against Other Hotel Loyalty Programs?
With Wyndham, you get more than a trusted name on your hotel. You’re gaining built-in guest reach that supports your property’s growth from the very first check-in.
If you’re looking to increase your occupancy, drive direct bookings, and retain higher value guests, your hotel loyalty program can help play a major role. Not every program is built with your business in mind. Some are hard for guests to understand, slow to deliver return, or don’t offer enough value to make a real difference.
A strong hotel loyalty program should help you fill rooms more efficiently, reduce third-party commission costs, and keep guests returning to your property. It should also be simple, transparent, and built to grow with your business.
Here’s a closer look at what makes a loyalty program work for hotel owners.
What Should You Look for in a Hotel Loyalty Program?
A great loyalty program doesn’t just benefit your guests, it has to work for your bottom line too. As you weigh your options, consider:
Does the program bring direct bookings to my hotel?
50% of guests checking in are Wyndham Rewards members.1 These guests tend to book through direct channels, and stay and spend nearly twice as much as non-members.2 That adds up to a more consistent and profitable booking mix.
How quickly will my guests see value?
Wyndham Rewards members reach Gold status in just five nights3—one of the fastest paths to status in the industry. Reaching that milestone early helps build lasting engagement, which in turn encourages more frequent, direct bookings and higher guest spend over time.
Is the redemption structure easy for my guests and fair to my hotel?
Wyndham Rewards uses a simple three-tier redemption structure. Members can book free nights starting at just 7,500 points, one of the fastest paths to a free night in the industry. Members can also redeem discounted nights for as low as 750 points + cash, giving members the ability to redeem after just one stay. These are some of the lowest thresholds in the industry, making it easy for travelers to redeem points, and more likely to return. When they do, your hotel can be reimbursed up to 100% of your average daily rate, depending on occupancy. This level of reimbursement is a standout advantage, as many programs don’t typically reach that level of return for owners.
| Feature/Benefit | Why It Matters | How Wyndham Rewards Delivers |
|---|---|---|
| Direct Booking Impact | Lowers OTA costs | 50% of check-ins are loyalty members1 |
| Redemption Thresholds | Keeps guests engaged | 3 simple tiers, starting at just 7,500 points |
| Speed to Status | Drives loyalty quickly | Gold in 5 nights (one of the fastest in the industry) |
| Owner Reimbursement | Protects profitability | Up to 100% ADR based on occupancy |
Can a Hotel Loyalty Program Help You Reduce OTA Costs?
If you’re looking for ways to strengthen your direct booking channels, the right hotel loyalty program can be part of the solution. Wyndham Rewards members tend to book through the brand.com website or the app, especially when presented with targeted promotions, personalized messaging, access to unique experiences and loyalty-exclusive rates.
While third-party bookings may likely remain part of your strategy, a well-engaged loyalty base can help shift more reservations to direct channels. This helps you better control your costs by shifting bookings away from higher-commission channels, while allowing you to focus on guest relationships that lead to repeat stays and increased revenue.
Your hotel also benefits from Wyndham’s multi-channel guest marketing strategy, which includes outreach through email, text messages, and the mobile app. These tools are designed to keep guests connected and coming back, helping you stay top of mind without depending only on third-party booking channels.
How Does Wyndham Rewards Personalize Guest Offers and Drive Direct Bookings?
Wyndham Rewards uses real-time signals to tailor guest experiences throughout the booking journey—enhancing conversion and long-term loyalty. By factoring in details like trip purpose, loyalty status, seasonality, and proximity to the guest’s next stay, we serve content and offers that are timely and relevant.
For example, a business traveler might receive convenience-focused perks, while a leisure guest is shown experience-driven options. During slower seasons, we focus on driving early bookings. In peak periods, we help add value while maintaining rate. Loyalty status determines the depth of personalization, from exclusive deals and recognition for high-value and high-frequency members to targeted incentives that encourage newer members to engage and progress.
We also adapt based on where guests are in their booking journey—presenting relevant options early on, creating urgency mid-journey, and offering upsells closer to arrival. This kind of dynamic, data-driven marketing is complex to execute at the property level—but with Wyndham Rewards, it’s built in. That means owners benefit from stronger guest engagement and repeat business, without needing to run a loyalty program themselves.
Who Are Wyndham Rewards Members, and Why Does That Matter?
Reach is important—but relevance is what drives performance. Wyndham Rewards now has ~120 million enrolled members4 and continues to grow rapidly. These are not just numbers, they’re potential guests ready to stay, spend, and return.
Wyndham Rewards members drive systemwide occupancy, where 50% of guests checking in are Wyndham Rewards members,1 and they stay and spend nearly twice as much as non-members.2 They’re also more engaged than ever, with redemptions on the rise year over year. With over 60,000 redemption options across hotels, vacation club resorts, and vacation rentals, Wyndham Rewards features a broad and diverse portfolio of experiences. That variety means guests are more likely to find rewarding stays that fit their needs, keeping them active in the program. Many are choosing to stay at higher-value properties, showing strong demand for quality accommodations within the program.
As a Wyndham franchisee, Fallsview Group, considered their next brand partner in Niagara Falls, they knew a strong loyalty program would be critical to their success: “We really liked the Wyndham Rewards Program,” says Lucisano, VP of Hotel Operations, Fallsview Group. “We felt that it was second to none.”
That’s the value of a loyalty program that goes beyond recognition—it brings the right guests, again and again.
How Does Wyndham Rewards Stack Up Against Other Hotel Loyalty Programs?
When you’re evaluating hotel loyalty programs, third-party rankings can offer helpful perspective on which programs consistently deliver a strong experience for travelers. Wyndham Rewards has consistently stood out for its value, simplicity, and guest engagement. In fact, the program has been named the #1 Best Hotel Rewards Program by U.S. News & World Report, ranked #1 by USA Today’s 10Best,5
and recognized as the #1 Most Rewarding Hotel Loyalty Program by NerdWallet. These rankings reflect the strength of the program’s reputation and the experience it delivers to travelers—an important factor in attracting and retaining guests.
What truly sets Wyndham Rewards apart is how it’s built to serve both guests and hotel owners. Our dynamic reimbursement structure allows properties to be reimbursed up to 100% of their average daily rate (based on occupancy) for free night redemptions. That’s a level of return most programs don’t offer. It’s part of our commitment to creating a program that’s generous to guests and financially meaningful for the hotels that welcome them.
It’s More Than a Name, It’s Loyalty That Works for You.
When you choose Wyndham, you get access to a hotel loyalty program designed to bring measurable value to your business. From early status achievement and low redemption thresholds to strong digital engagement and owner-friendly reimbursement, Wyndham Rewards is built to work at scale—and to work for you.
1Across all Wyndham and by Wyndham hotels.
2On average, per year in the aggregate across all Wyndham and by Wyndham hotels.
3With the exception of ECHO Suites which does not participate in Wyndham Rewards.
4As of Q2 2025.
5Named the #1 Best Hotel Loyalty Program in the 2025 USA Today 10Best Readers’ Choice Awards for 8 consecutive years.