Committed to our owners' success.
Our comprehensive, personalized suite of owner services is backed by the world’s largest hotel franchise company1 and designed to drive value for every Wyndham hotel owner’s business. Our goal is to help make owning a hotel more profitable. We put owners at the center of everything we do.
All services below may not be available to all brands.
1By number of hotels
DRIVE REVENUE
Our diverse and trusted brands, top-rated loyalty program, award-winning marketing, an experienced sales team, and best-in-class digital ecosystem drive more cost-efficient direct bookings and boost revenue for our owners. Attract guests with trusted brands that on average deliver nearly $8 out of every $10 for owners.2
2 On average, across certain Wyndham and by Wyndham brands in the United States. Some brands include hotels located in Canada. For more information, see each brand’s respective Franchise Disclosure Document.
Attract guests
with trusted brands
that deliver nearly
80%
of revenue to owners.2
The thread tying all our brands together is Wyndham Rewards®. With more than 115 million enrolled members and growing, Wyndham Rewards is one of the simplest and most generous loyalty programs for guests, meaning that hotel business owners benefit from:
Your hotel business can rely less on high-commission OTA channels with Wyndham’s lower-cost loyalty channel. With one of the most attainable free night redemption structures in the industry, and the ability to redeem points at over 60,000 hotels, vacation club resorts and vacation rentals globally, Wyndham Rewards drives greater engagement and occupancy.
Integrated brand marketing, media, public relations, global sales, and revenue management teams drive awareness and bookings from leisure to business travelers, and everyone in between.
Award-winning campaigns and partnerships boost awareness for Wyndham’s portfolio of 24 brands and help maximize direct bookings and return on franchisee marketing dollars. Omnichannel campaigns reach travelers where they are, spanning national TV, public relations, video-on-demand, social media, radio, hyper-targeted display, and search. See awards »
Our marketing drives results for your hotel business:
5FY 2023 vs. FY 2022
6Includes all 2023 stayers through 12/31/23
7FY 2023 vs. FY 2022
Award-winning campaigns and partnerships boost awareness for Wyndham’s portfolio of 24 brands and help maximize direct bookings and return on franchisee marketing dollars. Omnichannel campaigns reach travelers where they are, spanning national TV, public relations, video-on-demand, social media, radio, hyper-targeted display, and search. See awards »
Our marketing drives results for your hotel business:
5FY 2023 vs. FY 2022
6Includes all 2023 stayers through 12/31/23
7FY 2023 vs. FY 2022
Franchisees benefit from Wyndham’s preferred agreements with large enterprises (Fortune 500 companies) as well as a dedicated team focused on growth of global partnerships and local small and mid-sized businesses. Learn more about Wyndham Sales »
Wyndham is also aggressively forging new business partnerships to help boost revenue for our Franchisees, enabling them to capitalize on the estimated ~$3.3 billion infrastructure market available to Wyndham owners. Learn more »
8As of 9/6/2024 across participating Wyndham properties.
9Total across all NAMER Wyndham and by Wyndham brands from 1/2024-12/2024.
Franchisees benefit from Wyndham’s preferred agreements with large enterprises (Fortune 500 companies) as well as a dedicated team focused on growth of global partnerships and local small and mid-sized businesses. Learn more about Wyndham Sales »
Wyndham is also aggressively forging new business partnerships to help boost revenue for our Franchisees, enabling them to capitalize on the estimated ~$3.3 billion infrastructure market available to Wyndham owners. Learn more »
8As of 9/6/2024 across participating Wyndham properties.
9Total across all NAMER Wyndham and by Wyndham brands from 1/2024-12/2024.
Wyndham’s world-class revenue management team is focused on driving maximum RevPAR for your hotel business:
Wyndham’s world-class revenue management team is focused on driving maximum RevPAR for your hotel business:
REDUCE COSTS
Leverage the size of the world’s largest hotel franchise company10 to access competitive prices based on volume efficiencies with suppliers — including OTAs, credit card fees, and more.
10By number of hotels
In just about every aspect of our relationship with Wyndham, they have saved us money.
RODGER FORNI
La Quinta Inn & Suites by Wyndham, Portland, OR
We leverage our scale to negotiate more favorable OTA/distribution rates when compared to the average independent hotel. Gain seamless access to over 100 distribution channels with an average savings of 20% on the most recognizable OTAs.11
11Versus independent or unbranded hotels
Wyndham franchisees
enjoy an average
Savings of 20%
on the most recognizable OTAs11
Wyndham heavily negotiates with quality suppliers to benefit our owners, taking advantage of our buying power to lower your costs on:
Commercial-grade furniture, fixtures, and equipment
FF&E
Operating supplies and equipment
OS&E
Food and beverage
F&B
We monitor owner needs and secure deals on what’s most important to your hotel business.
Tap into our deep and broad hotel development and operations expertise to increase the efficiency of your hotel business operations across all areas. Wyndham can provide operational support services for less than the cost of hiring and training full-time staff:
With a goal of maximizing rentable square footage, our prototypes are designed to be highly efficient to build and operate. Our prototypes are developed with owners in mind, minimizing cost per key and leveraging on-trend design to help attract guests, drive rate, and maximize return.
Wyndham’s size and global footprint offers unique, comprehensive, and valuable advantages for our owners.
Expert Support
Optimize hotel performance with revenue management, high-touch operational support, Wyndham University training, and leading-edge technology solutions.
Strong partnership with our owners is the backbone of our business. We are committed to positioning your hotel business for long-term success. It’s a commitment you can count on, from a team that believes in building partnerships that last. Your director of franchise operations is a dedicated field resource, focused on helping you achieve your goals by taking advantage of all Wyndham franchisee benefits and services.
12Based on survey of sites receiving operations visit during select months in 2023.
Provide personalized guidance on enhancing quality, performance and revenue – while maximizing time and money
99% owner satisfaction with their local field team12
Leaders with an average of 25+ years of industry experience
From construction to opening and beyond, we have been completely supported—a Wyndham promise means everything.
- JAMES TERRELL & MARC JACKSON
Microtel Inn & Suites by Wyndham, Hot Springs, AR
Our goal is to ensure you have all the knowledge you need to successfully operate your hotel business. Wyndham University’s practical, effective, and best-in-class training is available through multiple channels, including in-person and on-site training, live webinars, video, and over 100 professionally designed, self-paced online courses, making it easy to quickly train your team from the convenience of your hotel. Topics include:
Our highly skilled Design & Construction team offers deep brand expertise and industry knowledge to support your needs. They provide expert design, project, and technical guidance every step of the way for projects of all sizes. With a dedicated project manager, construction guidance and troubleshooting assistance, we offer you high value support through the different phases of entitlement, permitting, financing and construction as well as regular site visits. Supporting your project team, our goal is to ensure the design and construction of your hotel is as seamless as possible and that you open on time and on budget.
Designed to be used together, PerformanceIQ, an easy-to-read performance scorecard, and our Hotel Operations Guide, enable you to better understand your hotel’s monthly performance and offer actionable steps you can take day-to-day to help improve upon that performance. These proprietary tools are designed to maximize performance and help position our franchisees for long-term success.
Our goal is to ensure you have all the knowledge you need to successfully operate your hotel business. Wyndham University’s practical, effective, and best-in-class training is available through multiple channels, including in-person and on-site training, live webinars, video, and over 100 professionally designed, self-paced online courses, making it easy to quickly train your team from the convenience of your hotel. Topics include:
Our highly skilled Design & Construction team offers deep brand expertise and industry knowledge to support your needs. They provide expert design, project, and technical guidance every step of the way for projects of all sizes. With a dedicated project manager, construction guidance and troubleshooting assistance, we offer you high value support through the different phases of entitlement, permitting, financing and construction as well as regular site visits. Supporting your project team, our goal is to ensure the design and construction of your hotel is as seamless as possible and that you open on time and on budget.
Designed to be used together, PerformanceIQ, an easy-to-read performance scorecard, and our Hotel Operations Guide, enable you to better understand your hotel’s monthly performance and offer actionable steps you can take day-to-day to help improve upon that performance. These proprietary tools are designed to maximize performance and help position our franchisees for long-term success.
Our goal is to ensure you have all the knowledge you need to successfully operate your hotel business. Wyndham University’s practical, effective, and best-in-class training is available through multiple channels, including in-person and on-site training, live webinars, video, and over 100 professionally designed, self-paced online courses, making it easy to quickly train your team from the convenience of your hotel. Topics include:
Our highly skilled Design & Construction team offers deep brand expertise and industry knowledge to support your needs. They provide expert design, project, and technical guidance every step of the way for projects of all sizes. With a dedicated project manager, construction guidance and troubleshooting assistance, we offer you high value support through the different phases of entitlement, permitting, financing and construction as well as regular site visits. Supporting your project team, our goal is to ensure the design and construction of your hotel is as seamless as possible and that you open on time and on budget.
Our project managers visit sites approximately every six weeks, hitting every construction phase from foundation to framing, roofing and sheet rock, and all the way to the finishes
- KRISHNA PALIWAL,
President of La Quinta & Hawthorn Brands / Head of Architecture, Design & Construction
High-impact revenue driving offerings can support a hotel’s operations for less than the cost of hiring and training full-time staff. We make owning a hotel easier by providing all of these services to help you manage your daily operations to peak performance:
SRS handles guest reservations for you, so your staff can focus on delivering better in-person guest experiences.
On average, reservations booked by the call-transfer program drive a higher ADR than property direct bookings. Plus, you only pay for calls that result in a booking.
Our global revenue management professionals bring years of hotel experience to optimize your property rates and inventory, collaborating with you to drive
top-line revenue. Wyndham's revenue management team achieved:
5%
higher occupancy index in 2024.13
13On average for hotels in the U.S. and Canada versus hotels not on Revenue Management. 1/1/24 - 12/31/24. Your results may differ.
Designed to drive revenue and occupancy for your hotel with proactive direct sales support, at a fraction of the cost of a full-time sales director. Drive market share through Wyndham programs, promotions, and a pipeline of global leads from our best-in-class CRM. The lead conversion rate for hotels on RSS is
137% greater
than hotels not on RSS.14
14Based on leads referred by Wyndham Sales. 1/1/24 to 12/31/24. Your results may differ.
Enables owners to layer their own budget on top of Wyndham’s brand funds to bolster hotel-level digital marketing managed by Koddi’s dedicated campaign team.
Wyndham’s on-the-go, mobile accessible technology ecosystem simplifies your hotel business operations.
MOBILE ACCESS
MOBILE ACCESS
to manage rates and inventory across an owner's portfolio (even while traveling)
100% CLOUD-BASED
100% CLOUD-BASED
less expensive with no servers or on-site maintenance needed
100+ DISTRIBUTION PARTNERS
100+ DISTRIBUTION PARTNERS
Connected to 100+ distribution partners worldwide
SIMPLIFIED OPERATIONS
SIMPLIFIED OPERATIONS
and enhances guest experience: mobile-enabled housekeeping, mobile check-in/check-out, contactless payment
24/7 SUPPORT
24/7 SUPPORT
24/7 Wyndham Support
TECH PARTNERS
TECH PARTNERS
Our scale is meaningful to tech partners and helps to ensure new features and upgrades are prioritized for franchisees
Pricing negotiated with Wyndham’s buying power means even a small hotel can access top-of-the-line technology.