extended-stay

Project Echo

Exterior Prototype Rendering
Exterior Prototype Rendering
Breaking Ground in Economy Extended-Stay

Introducing "Project ECHO"

Wyndham, the leader in economy hotels, enters economy extended-stay, a resilient segment that has seen record growth and performance. Demand for budget-friendly extended-stay accommodations continues to climb, both from guests and developers alike, making now the right time for Wyndham to bring its experience and expertise to this high-potential space.

Taking a developer-driven approach, Project ECHO was created with the input of some of the largest and most experienced owners and operators currently in economy extended-stay. These insights, paired with Wyndham’s expert in-house design and construction team, have delivered an ultra-efficient prototype, prioritizing ROI with an emphasis on value engineering and streamlined operations.

Project ECHO is a current working project name. The name of the brand has not yet been announced.

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Fast Facts

Brand Category: Economy Extended-Stay

Target Guest: Long-term, 7+ nights

Type: 100% New Construction

Land Area: 1.79 Acres

Square Footage: 50,578 Sq. Ft.

Average Room Size: 300 Sq. Ft.

Revenue Generating Sq. Footage: 74%

Number of Stories: 4

Room Count: 124

Amenities: Fitness Center, Laundry

Pipeline: 72, adding 5 hotels to the pipeline each week*

 

*On average 3/20/2022-6/30/2022.

Business Model Highlights

100% New Construction 100% New Construction
Prototype designed to maximize construction and operational efficiencies with input from extended-stay experts.
Streamlined Operating Model Streamlined Operating Model
ROI-driven operating standards focused on minimizing staffing needs and enhancing profit margins.
Longer Length of Stay Longer Length of Stay
Revenue strategy will exclusively target long-term guests, which helps drive predictable, recurring revenue.
Tailored Extended-Stay Support Tailored Extended-Stay Support
Dedicated operational and sales support will be offered from a team of segment experts.

Growth Strategy

With 72 hotels already in the initial pipeline, Wyndham is now eyeing additional growth opportunities. Our growth strategy is initially focused on seasoned multi-unit owners and operators with deep experience in economy extended-stay—allowing Wyndham to ensure brand integrity while quickly building a robust multi-year pipeline, targeting 300 hotels over the next 10 years.

Industry-Leading Support

Recognizing the immense importance of early franchisee success and the unique business model of economy extended-stay, Wyndham has assembled a dedicated leadership and operations support team around Project ECHO, one deeply rooted in experience with extended-stay brands. The team brings extensive expertise across all facets of extended-stay operations, including but not limited to, design and construction, pre-opening operations, sales, revenue management, labor management, owner relations and more.

1st Story Floorplan

Prototype designed to maximize construction and operational efficiencies with input from extended-stay experts.

Lobby Floorplan

Prototype designed to maximize construction and operational efficiencies with input from extended-stay experts.

Exterior Rendering

Prototype designed to maximize construction and operational efficiencies with input from extended-stay experts.

Exterior Rendering

Prototype designed to maximize construction and operational efficiencies with input from extended-stay experts.

Watch Prototype Fly Through
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This is not an offer. Federal and certain state laws regulate the offer and sale of franchises and/or business opportunities. An offer will only be made in compliance with those laws and regulations. © 2022 Wyndham Hotels & Resorts, Inc. All rights reserved.

One Sheet

Project ECHO One Sheet

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