Introducing "Project ECHO"
Wyndham, the leader in economy hotels, enters economy extended-stay, a resilient segment that has seen record growth and performance. Demand for budget-friendly extended-stay accommodations continues to climb, both from guests and developers alike, making now the right time for Wyndham to bring its experience and expertise to this high-potential space.
Taking a developer-driven approach, Project ECHO was created with the input of some of the largest and most experienced owners and operators currently in economy extended-stay. These insights, paired with Wyndham’s expert in-house design and construction team, have delivered an ultra-efficient prototype, prioritizing ROI with an emphasis on value engineering and streamlined operations.
Project ECHO is a current working project name. The name of the brand has not yet been announced.
Get in Touch Press ReleaseFast Facts
Brand Category: Economy Extended-Stay
Target Guest: Long-term, 7+ nights
Type: 100% New Construction
Land Area: 1.79 Acres
Square Footage: 50,578 Sq. Ft.
Average Room Size: 300 Sq. Ft.
Revenue Generating Sq. Footage: 74%
Number of Stories: 4
Room Count: 124
Amenities: Fitness Center, Laundry
Pipeline: 50 hotels
Business Model Highlights
Growth Strategy
With 50 hotels already in the initial pipeline, Wyndham is now eyeing additional growth opportunities. Our growth strategy is initially focused on seasoned multi-unit owners and operators with deep experience in economy extended-stay—allowing Wyndham to ensure brand integrity while quickly building a robust multi-year pipeline, targeting 300 hotels over the next 10 years.
Industry-Leading Support
Recognizing the immense importance of early franchisee success and the unique business model of economy extended-stay, Wyndham has assembled a dedicated leadership and operations support team around Project ECHO, one deeply rooted in experience with extended-stay brands. The team brings extensive expertise across all facets of extended-stay operations, including but not limited to, design and construction, pre-opening operations, sales, revenue management, labor management, owner relations and more.
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This is not an offer. Federal and certain state laws regulate the offer and sale of franchises and/or business opportunities. An offer will only be made in compliance with those laws and regulations. © 2022 Wyndham Hotels & Resorts, Inc. All rights reserved.
