On June 2, 2025, Wyndham unveiled its first-annual Hotel Owner Trends Report. A multi-month effort spanning two industry-wide surveys of hundreds of hotel owners and property developers, the findings paint a picture of an industry that, despite the tumultuous news cycle, remains confident in its resilience and long-term growth prospects. A press release with a high level summary of the findings is available here.
Available in full report format and [NEW] Podcast:
Access your copy of the whitepaper detailing the findings by completing this form.
What Hotel Owners Look for In a Brand: By the Numbers
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