With a focus on profitability and guest satisfaction, our upscale and lifestyle brands are designed to help you achieve success in the competitive hospitality market.
Tap into the Wyndham Advantage for Your Upscale & Lifestyle Hotel Portfolio
Wyndham has seen consistent growth in the upscale segment, offering diverse brands catering to hoteliers seeking high-quality and profitable investments. Our upscale and lifestyle hotel brands are designed to meet the demands of sophisticated hoteliers and their guests—all backed by the Wyndham Advantage.
What are the Different Upscale & Lifestyle Brands that Wyndham Offers?
Registry Collection Hotels
(Soft Brand, Upper Upscale)
This carefully curated collection of luxe hotels offers unforgettable experiences. Hotels maintain their individuality while benefitting from the Wyndham Advantage.
Wyndham Grand
(Hard Brand, Upper Upscale)
You’ll find Wyndham Grand hotels in some of the world’s most beautiful destinations, delivering powerful performance for owners, and distinctive experiences for guests.
Dolce Hotels & Resorts by Wyndham
(Soft Brand, Upscale)
These sophisticated boutique properties inspire discovery. Hotels maintain their essence while benefitting from the Wyndham Advantage.
Wyndham Hotels and Resorts
(Hard Brand, Upscale)
The namesake of the world’s largest hotel company,1 Wyndham Hotels and Resorts is a leader in brand awareness, recognized across the globe.
WaterWalk Extended Stay by Wyndham
(Hard Brand, Upscale Extended Stay)
Positioned squarely in the upscale extended stay segment, WaterWalk brings a fresh take to the traditional extended stay experience with its unique LIVE|STAY model.
TRYP by Wyndham
(Hard Brand, Upper Midscale)
TRYP by Wyndham is an urban lifestyle brand with a global presence, giving hoteliers the flexibility to reflect the local culture of their unique location.
Trademark Collection by Wyndham
(Soft Brand, Upper Midscale)
A fast-growing collection of independently-minded, upper-midscale hotels, each with its own unique character. Leave Your MarkSM with Wyndham-backed independence.
Wyndham Garden
(Hard Brand, Upper Midscale)
Designed for new builds and conversions, Wyndham Garden’s nature-inspired aesthetic offers an elevated, yet attainable brand for owners and guests alike.
How Does Wyndham’s ROI-Centric Model Enhance Your Investment?
At Wyndham, we apply an ROI-centric model when it comes to property enhancements. We focus on truly understanding your property’s specific needs and evaluating what changes will genuinely enhance the guest experience. Instead of imposing a one-size-fits-all solution, we listen to your insights and assess your property’s individual characteristics, ensuring enhancements are aligned with your business goals and designed to maximize your return on investment.
Choosing Between a Brand and a Soft-Branded Collection
What Are the Differences Between Independent Hotel Collections and Branded Hotels?
When deciding how to position your hotel, consider which direction (branded or soft-branded) aligns with your business goals and operational preferences. At Wyndham, we offer a diverse set of brands to help meet your needs, allowing you to leverage our extensive resources, market reach, and operational support while maintaining the flexibility (or structure) that suits your goals. Here’s a closer look at the benefits each option provides:
- Branded Hotels Offer:
- The strength of a recognized brand name, which can drive higher occupancy, ADR, and guest loyalty. Working with a franchisor can also help make the financing process run more smoothly.
- Soft Branded Hotels (Independent Collections):
- Provide the flexibility to maintain your hotel’s unique character while benefiting from Wyndham’s support, resources, and negotiating power
- At Wyndham, we offer both Branded and Soft-Branded Hotels:
- Access to 110 million enrolled Wyndham Rewards loyalty members
- Award-winning brand marketing
- Global Sales and Revenue Management support
- Seamless access to over 100 distribution channels with average savings of 20% on the most recognizable OTAs2
- The advantages of Wyndham’s scale in negotiated hotel supplier pricing on FF&E, OS&E, F&B, OTA commissions, and state-of-the-art technology
- Wyndham’s revenue-driving services for less than the cost of hiring full-time staff (like local sales, marketing, revenue management, and reservation services)
- High-touch operational support from Wyndham’s team, focused on helping you achieve your goals by leveraging all franchisee benefits and services
How Can You Choose Between an Independent Collection and a Branded Hotel?
When deciding between an independent collection and a branded hotel, consider:
- Brand Recognition vs. Unique Identity: Do you prefer the credibility of a well-known brand or the character of a unique, independently minded hotel?
- Operational Control: Independent collections offer more autonomy, while branded hotels benefit from standardized procedures and support.
Do Franchised Hotels Make More Money Than Independent, Unbranded Hotels?
Independent, unbranded hotels can face challenges that franchised hotels overcome through the benefits of scale and support. At Wyndham, our upscale and lifestyle brands get access to millions of loyalty members, marketing, global sales, revenue management, and operational support. Beyond that, there are significant savings on distribution channels and heavily negotiated supplier pricing.
Featured Historic Soft-Branded Hotels:
1 By number of hotels.
2 Versus independent or unbranded hotels.